Zipcar case study harvard pdf download

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Uber, the popular car-sharing company, faces internal and external scrutiny for its toxic start-up corporate culture, insensitivity toward drivers and riders, and constant avoidance of legal requirements.

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Zipcar is a start-up organized around the idea of "sharing" car usage via a membership organization. This case describes several iterations of the Zip. Case Flash Forward: Zipcar. Product: 8679-PDF-ENG. This case is Learning Objective.

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